Atherotech Taps Healthcare Sales Veteran to Lead Sales and Marketing Team

BIRMINGHAM, Ala., March 29 /PRNewswire/ — Atherotech, Inc., a pioneer in cardiodiagnostic cholesterol testing technology, today bolstered its leadership team by naming Kevin Anders as vice president of sales and marketing. Anders (50) joins the company from LabCorp where he most recently served as a regional business development executive. Reporting to Atherotech’s CEO, David Schreiber, Anders will lead the company’s sales, marketing and client service functions, and accelerate its growth into new market areas.

Anders brings more than two decades of healthcare sales experience to Atherotech. Most recently at LabCorp, he forged complex strategic alliances with hospitals, pathology groups and physician laboratories. His efforts consistently generated extraordinary sales results. Before LabCorp, Anders spent eight years at Quest Diagnostics in a series of increasingly responsible sales positions. He ended his tenure there as regional sales service manager with responsibility for over $100 million in revenue.
“Kevin is an outstanding healthcare sales executive who lends great strength to Atherotech’s leadership team,” said CEO David Schreiber. “His record of delivering strong sales results for the nation’s top labs make him an excellent choice to lead Atherotech’s sales and client service efforts. He joins the company at a time of soaring demand for our industry-leading VAP cholesterol test. In 2006 alone, we performed over one million tests. With Kevin on board, we expect to surpass this number and build on the almost four million VAP tests performed since our company’s inception. We’re excited to welcome him to Atherotech.”

About Atherotech

Atherotech is a medical technology company focused on developing a comprehensive line of cardiodiagnostic products based on the company’s proprietary VAP Test technology. The company’s first product, the VAP Cholesterol Test — the new standard of care for patients at risk for cardiovascular disease — is available through national and regional diagnostic laboratories. The company is headquartered in Birmingham, Alabama. For more information, please visit the company’s website at http://www.atherotech.com/.

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