Fidelity Acquires 3rd Birmingham Tech Company

JACKSONVILLE, Fla., May 2 /PRNewswire-FirstCall/ — Fidelity National Information Services, Inc. announced today it has acquired Marketing Solutions, Inc. (MSI), one of the fastest-growing providers of customer relationship management (CRM) and profitability offerings to community financial institutions.

MSI develops highly intuitive, Web-based technology products that enable community financial institutions to tailor offerings, cross-sell products and maximize client relationships. Through accurate analysis and automated functionality, MSI offers financial institutions a valuable resource to sharpen their competitive edge. In addition, MSI offers financial institutions the unique opportunity to provide personalized direct mail to clients, using outsourced marketing options.

As a result of the acquisition, MSI’s CRM capabilities, profitability solutions and relationship pricing structure will be integrated with other FIS solutions, providing a tightly integrated system that will assist financial institutions in maximizing net interest margins while achieving strategic goals.

“We have partnered with MSI in the past and share a number of highly satisfied clients,” said Gary Norcross, president of the Integrated Financial Solutions division of FIS. “This acquisition expands our core capabilities, which will help our customers become increasingly more profitable by enabling them to make more informed decisions.”

“With FIS’ momentum in the marketplace, it is an exciting time for us to join the team,” said Neal Packard, chief executive officer of MSI. “We believe that the MSI technology will further enhance the differentiating qualities of FIS’ solid core systems.”

As part of the agreement, MSI’s executive team, lead by Neal Packard, will join FIS.

About Marketing Solutions, Inc.
Marketing Solutions, Inc. (MSI) began meeting demands for affordable, Web- based and completely outsourced solutions among community financial institutions in 2000. From its center of operations in Birmingham, Ala., the company quickly became and continues to be the fastest-growing provider of customer relationship management (CRM) solutions for community financial organizations. MSI has more than 150 national clients.
About Fidelity National Information Services
Fidelity National Information Services, Inc. is a leading provider of core processing for financial institutions; card issuer and transaction processing services; mortgage loan processing and mortgage-related information products; and outsourcing services to financial institutions, retailers, mortgage lenders and real estate professionals. FIS has processing and technology relationships with 35 of the top 50 global banks, including nine of the top 10. Approximately 50 percent of all U.S. residential mortgages are processed using FIS software. FIS is a member of Standard and Poor’s (S&P) 500(R) Index and has been ranked the number one banking service provider in the world by American Banker and the research firm Financial Insights and the number two overall financial technology provider in the annual FinTech 100 rankings. Headquartered in Jacksonville, Fla., FIS maintains a strong global presence, serving more than 7,800 financial institutions in more than 60 countries worldwide. For more information on Fidelity National Information Services, please visit http://www.fidelityinfoservices.com/.

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